Kay Salon was a newly opened spa and beauty salon in 2013 located in Salmabad. The aim of the owner, Khatoon, was to have the salon recognized not only for its excellent beauty treatments but also for the personal care and attention to individual customers.
Having the brand name be a play on her first initial, its identity would reflect the owner’s personality, and represent the nature of the beauty industry. Design would revolve around a feminine look with soft colors and floral elements.
VII Tech Solutions started from scratch with a logo, which led to the overall concept of Kay Salon’s brand identity. Each design element came together to create a beautiful regal theme consisting of nature inspired patterns. The success of the overall design led to additional creative components such as greeting cards and a website.