Diyar Al Muharraq is a unique development project that plans to create an entire community housing people from all walks of life. Diyar approached us to redesign their website so that they could increase their sales of the individual parcels of land. Having sat with Team Diyar we understood the websites crucial purpose of advertising and increasing sales. We further learned that the website needed to cater to a wide range of users as Diyar was in the business of selling both residential parcels and investment plots.
They say a picture is worth a thousand words, and we couldn’t agree more when it comes to sales. The old website focused solely on the history of the project and the whole plot of land generally without highlighting the attractive qualities that would draw the investors in. In short, it wasn’t very user-friendly. With this in mind, we made sure to showcase the individual parcels so that visitors of the website could clearly identify the potential of the land. Therefore, we turned the website into a mini gallery showcasing all the beautiful features of the island such as the pristine coastline and the magnificent development potential with the past successes of Marrasi Al Bahrain and Dragon City.
Having said that however, the history of Diyar is still a very interesting tale to be told. Therefore, in the spirit of never forgetting one’s roots, we have included a Project Progress page, amongst other features, that showcases the history of Diyar Al Muharraq from its inception until today using aerial imagery. The company’s branding was reinforced with the consistent use of Diyar’s brand colors of red and gold which represent the notions of prosperity, value, and luxury. The website needed to be extremely user-friendly and responsive so that users could easily navigate themselves around the website whether on a computer or a mobile phone. The end result is a more organized and structured functional website.
The Sale page is clearly categorized for individual investors and developers. Residential properties, for example, can be matched by personal budgets which can be used to search the availability of an appropriate villa or apartment. Each parcel can be easily investigated either by downloading a pdf document or calling the salesperson on the contact number clearly stated on the website. Furthermore, users of the website can easily browse all that is on offer on the new island by searching for parcels within a specific price range or a certain size.
To learn more about Diyar al Muharraq, visit their website here.