BGL organizers needed create a new identity to promote the event and communicate with all the gamers to keep them informed about the league.
VII Tech has created a branding & marketing strategy that would ensure clear communication between BGL and participants on all levels which includes:
1. Development of a responsive website with registration details, tournament rules, and a leaderboard to keep track of the score point.
2. Design & branding for events, and make sure the consistent branding elements were used.
3. Social media management.