Recently more users around the world are browsing and accessing the internet through their mobile devices or tablets, and less are accessing the internet through their desktops. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs 48.7% for desktop access
From 2016 to 2017, time spent per day on mobile has reportedly increased by seven minutes, reaching a total 3 hours and 15 minutes per day. While time spent on desktop decreased.
Companies that are not focusing on a mobile-first approach to their internet services and web properties really should, to ensure reaching their target audience and to stay on track! it is not just important because of growing traffic but because Google usually favors mobile friendly websites for its mobile search results.
Your company will need to have a responsive and user-friendly designed website in order to stay on top in the market and surpass competitors, one more thing is mobile apps, either you are selling a product or a service you can develop a mobile app for your business that will allow you to directly send messages or notification to the app users.
Other interesting statistics about mobile usage in 2017 :
– Time spent on mobile is mostly on using apps: users are spending an average of 3:23 per day in apps, and only 50 minutes on the mobile web.
– Approximately 75% of US adults will use a smartphone in 2017, as market penetration continues to increase
– Smartphone users spend approximately 10% of their time — over 20 minutes per day — on mobile social media.